03 // E-commerce / Brand

Kiln Ceramics

Shopify storefront and identity for a Aarhus ceramics studio. Sales up 58%.

Handmade ceramic bowls and mugs arranged on a light wooden shelf in soft daylight

Client: Kiln Ceramics Studio
Role: Brand and web designer
Duration: 4 months
Year: 2025

01 // The brief

Kiln is a small ceramics studio in Aarhus selling through Instagram and a market stall. Orders came in by direct message, and the owner spent evenings copying addresses into spreadsheets.

They needed a brand that felt as handmade as the pots, plus a storefront that could take orders without losing the warmth of buying from a person.

02 // Process

How it came together

Step 01

Start at the studio

I photographed the workshop for two days. The glaze colours, tool marks and fingerprints in the clay became the visual language for the identity.

Step 02

A quiet identity

A hand-cut wordmark, an earthy palette pulled from raw glazes, and generous white space so each piece can be the loudest thing on the page.

Step 03

Shopify, tuned for one-offs

Many pieces exist only once. I built product pages that show sold-out items gracefully and offer a “make me one like this” request instead of a dead end.

03 // Gallery

Potter shaping wet clay on a spinning wheel with both hands — Studio photography informed the visual identity.

Stack of speckled ceramic plates on a rustic wooden table — Product photography for the launch collection.

Minimal interior with ceramic vases on a pale shelf near a window — Styled shots used across the storefront and packaging.

04 // Results

Within six months online sales were up 58%. The studio now takes pre-orders for custom pieces through the site, and the owner has her evenings back.

+58%

Online sales in six months

3.1%

Conversion rate, up from 1.2%

Orders copied by hand